NARRATIVE
Even a 30-second ad has structure. every second counts, and every shot has purpose. remember, audiences may forget your film’s plot, but never a well-written character.
MISE-EN-SCENE
Show, don’t tell. it’s about placing ideas in your audience’s mind without putting them on screen. sometimes, what you suggest is far more powerful than what you explicitly show.
CINEMATOGRAPHY
The way a story is told shapes the audience’s emotions and experience. And the very same tale can be told in a thousand different ways.
SOUND DESIGN
EDITING
The art of turning chaos into harmony. No strict rules, just general guidelines. Combining all the shots into a meaningful sequence, giving a pace to your story, affecting the feel of it through fine changes in color. Millions of possibilities, no right, and no wrong. A well-executed cut will enhance the narrative, while a poor one can undermine the entire film.