NARRATIVE
EVEN A 30 SECOND COMMERCIAL HAS DELIBERATE STRUCTURE, EACH SECOND COUNTS, AND EVERY
SHOT HAS PURPOSE. KEEP IN MIND THAT NO MATTER HOW MANY YEARS HAVE PASSED, AN AUDIENCE MIGHT
FORGET THE PLOT OF YOUR FILM, BUT NEVER A WELL – WRITTEN CHARACTER.
MISE-EN-SCENE
SHOW, DON’T TELL, COMBINED WITH THE ABILITY TO PLACE INFORMATION IN YOUR AUDIENCES
HEAD WITHOUT PLACING IT IN FRONT OF THE SCREEN. SOMETIMES, NOTHING YOU CAN DIRECTLY SHOW WILL BE
NEARLY AS INTRESTING OR IMPACTFUL AS WHAT YOU CAN PURPOSEFULLY PLANT IN THE AUDIENCES MIND
CINEMATOGRAPHY
THE WAY IN WHICH A STORY IS TOLD CAN DRASTICALLY AFFECT THE EMOTIONS AND OVERALL
EXPERIENCE OF YOUR AUDIENCE. AND THERE ARE THOUSANDS OF DIFFERENT WAYS TO TELL THE EXACT SAME
STORY.
SOUND DESIGN
BY DEFINITION AN AUDIOVISUAL MEDIUM, A FILM IS DEFINED BY ITS SENSORY EXPERIENCE, AND
THAT MAKES SOUND 50% OF YOUR MOTION PICTURE. ICONIC AND MEMORABLE FILMS WOULD NEVER BE HALF AS
IMPACTFUL WITHOUT THE PROPER AUDIO, AND THE MOST VISCERAL IMAGERY IS ONLY AS EFFECTIVE AS THE
SOUND THAT ACCOMPANIES IT.
EDITING
THE ULTIMATE ART OF TURNING CHAOS INTO HARMONY. NO STRICT RULES, JUST GENERAL GUIDELINES.
COMBINING ALL THE SHOTS INTO A MEANINGFUL SEQUENCE, GIVING A PACE TO YOUR STORY, AFFECTING THE FEEL
OF IT THROUGH FINE CHANGES IN COLOR. MILLIONS OF POSSIBILITIES, NO RIGHT, AND NO WRONG. A GOOD CUT
CAN ADD TO THE EXPERIENCE, A BAD CUT CAN DESTROY YOUR ENTIRE FILM.
